1. In your experience, where is the biggest gap between what providers say they value vs. what actually drives decisions?

Price wins over value 32%

Standardization vs. innovation 16%

Compliance vs. partnership 11%

Cost reduction vs. outcomes 42%

2. Which supply chain challenge limits your ability to deliver value?*

Low transparency in decisions 11%

Slow or complex approval process 44%

Access to decision stakeholders 33%

Supply chain and clinician misalignment 11%

*Percentages total 99% due to rounding.

3. Where do suppliers lose the most momentum when working through GPO and IDN contracting structures?

Getting on contract 10%

Finding decision-makers 35%

Driving contract use 50%

Standing out on contract 5%

4. What does a true strategic partner do differently from a standard supplier?

Offer data-driven insights 20%

Mutually aligned priorities 53%

Engagement across departments 0%

Post-contract consistency 27%

5. Suppliers, in your experience, what do providers understand least about working with suppliers?

Tracking measurable value 50%

Supplier economics and margins 40%

Innovation and R&D timelines 5%

Internal deal approval process 5%

6. Which of these issues most limits your ability to demonstrate value to provider supply chain teams?

Low transparency in decisions 10%

Slow or complex approval processes 40%

Access to decision stakeholders 40%

Supply chain and clinician misalignment 10%

7. We talk a lot about “value” in healthcare, but what actually drives decisions?

Cost savings and financial impact 67%

Clinical outcomes or preference 20%

Supply continuity or resiliency 13%

Operational efficiency impact 0%

8. What is the biggest barrier to gaining access to health system supply chain?*

Misaligned current priorities 19%

Identifying the right decision-makers 28%

Blocked by sourcing or GPO requirements 33%

Limited access to supply chain 19%

*Percentages total 99% due to rounding.