Ep 292. The Invisible Epidemic: Fighting Pressure Injuries With Precision

[June 11, 2025] The Invisible Epidemic: Fighting Pressure Injuries With Precision. Gurus, what if one of the most overlooked causes of hospital harm—and cost—was also one of the most preventable?

Meet Martin Burns, CEO of Bruin Biometrics, a leader in predictive diagnostics aiming to retire outdated wound care models. From the battlefields of hospital-acquired conditions to the boardrooms of investors, Martin is on a mission to reimagine pressure injury prevention through biology-based strategies, AI-driven insights, and a handheld device that can detect damage before it breaks the skin.

In this episode, we dive into:

  • How Martin transitioned from Deloitte consultant to startup CEO

  • Why prevention still struggles to gain traction in a treatment-focused system

  • The five-step “Formulas” strategy that propelled BBI toward becoming the new standard of care

  • And why real innovation starts with listening—not just to data, but to patients and providers

This isn’t just about better tech—it’s about creating healthcare systems that don’t wait for harm to act.  You will love the insights that Martin brings in this episode.

Ainsley Shea