[January 6, 2021]
How TCO Can Win You Customers with David Newton Why would you ever want to discuss Total Cost of Ownership for your product? Why would you want to illustrate the CAPEX and the OPEX.

In this episode of Med Tech Gurus we have Mr. David Newton Vice President of Supplier Relationships and catalog for Attainia with us.

David discuss the importance of this transparency. In his world the IDNS are going to look for your number and if they cant find it they will develop their own. Seriously, which would you rather them have. David discusses some of the best practices Attainia has developed and how they can help since a positive light on your product portfolio,

Gurus, you will love the value that David brings us!

[December 30, 2020]
The Best Med Tech Gurus 2020 (Part II) 2020 has been a challenging year for us all. However here at Med Tech Gurus we have learned a great deal from our fantastic guests.

I thought it would be fun to pull some segments from some of our shows to do a two part series on some of the great moments and guest we have had this year.

When I started this project, I didn’t realize how hard this would be! We have had so many great guest and great segments packed with information. It was hard to boil this down into a normal show segment

What I did was to create two themes  Part 1 is about the pandemic and how a Med Tech company should react. Part 2 picks up on the value analysis theme we ended part 1 with. From there we get into aspects of how to launch and what some of the key best practices are to full bring your product to the market.

Gurus this Episode features some great guests;

James Russell of MD Anderson

David Finley Formerly from Premier and now with Excelerant Consulting

April Zambelli- Weiner of TTi Health Economics

Adam Turinas CEO of Health Launch Pad

Peter Maag CEO od CareDX

Peter Verillo CEO of Enhatch

Mulrikrishna Kannan Founder of Anesthesia Hygiene

[December 23, 2020]
The Best Med Tech Gurus 2020 (Part I) 2020 has been a challenging year for us all. However here at Med Tech Gurus we have learned a great deal from our fantastic guests.

I thought it would be fun to pull some segments from some of our shows to do a two part series on some of the great moments and guest we have had this year.

When I started this project, I didn’t realize how hard this would be! We have had so many great guest and great segments packed with information. It was hard to boil this down into a normal show segment

What I did was to create two themes  Part 1 is about the pandemic and how a Med Tech company should react. Included in this episode is how to rethink your sales approach, how to work with GPOs, how to work with Value analysis and how to develop the data need to do so.

[December 16, 2020]
Be In Love With The Problem with Eric McGlade Gurus, here is a great quote, “Don’t be in love with the solution, be in love with the problem” . In this episode of Med Tech Gurus we have Mr. Eric McGlade Chief Strategy Officer and Co-Founder of VPL.  Eric explains this and brings other insights why data is key and how capturing data around the movement of products can bring amazing value to your customers and stakeholders.

Listen in as Eric demonstrates why he is truly a Guru!

[December 9, 2020]
Persistence Is Key with Murlikrishna Kannan, MD CEO of Anesthesia Hygiene Gurus, what a pleasure to have Murlikrishna (Murli) Kannan MD as our Guru. Murli walks us through why an idea is singular but takes a team to bring to life. Imagine hearing over and over that your product is a solution to an non-problem. Then only through persistence and belief in what your value is did his company Anesthesia Hygiene finally get traction

Gurus Murli Provides Value bomb after value bomb. You will love the insights and ideas he brings!

[December 2, 2020]
Iron Man Might Be A Reality with Aravind Upadhyaya What does the comic book hero Ironman have in common with a Med Tech Start up?

How can Artificial Intelligence and Virtual Reality come together to help with surgical training and other initiatives?

Listen in as Aravind Upadhyaya CEO of 8chili discusses these initiatives. Arvind shares in insights on data collection and how it can make a huge difference in your company’s success.

Gurus listen in and become the Iron Man for your market segment!

[November 25, 2020]
Value Analysis - Logic Not Emotion with James Russell, RN, MBA Gurus James Russell covers the ins and out of Value Analysis. Listen in as James helps us paint a data and outcome picture by looking at clinical data, utilization data and then using that to improve outcome.  Gurus James covers all the information you will need to know to put your best foot forward from a Value Analysis prospective. James also covers why trying to short cut this process will cost you time and frustration. 

If you have a new technology James covers some ideas that will help you compete with the big companies and help your technology shine. 

Gurus get out your notepads for this one as James provides some amazing insights into the world of the Value Analysis Committee  delivers amazing value!

[November 18, 2020]
A Company Born From Community Outreach with Victoria Reinhartz, Pharm.D. Gurus by focusing on improving the lives of a patient population best practices are born! Dr. Reinhartz explains how her focus on this and looking for better outcomes lead to her launching her business Mobile Health Consultants. Victoria walks us through some of the challenges and how they lead to best practices. All of which contributed to the growth of her business and national peer recognition.

Listen in as Victoria delivers amazing value!

[November 11, 2020]
The Keys To A New Launch Gurus what is the most important endeavor in launching a new brand or technology? How about the 3 most important aspects of launching your new business?

You are not going to want to miss this episode as Adam walks us through all of this and more. Adam demonstrates why he is indeed a Guru!

[November 4, 2020]
Always Think Of The Why with Massimo Carrara Gurus as you launch an endeavor to you always think of the Why? Do you think of the workflow for the clinicians? Or how the patient will access the technology? In this episode of Med Tech Gurus. We have Mr. Massimo Carrara. Massimo is the Founder & CEO of Inception Business Advisors. Massimo delivers some terrific information on how to master strategic planning and transformation.

Gurus you will love this episode as Massimo Rocks the mic!

[October 28, 2020]
Taking A Disruptive Product To The Next Level with Peter Van Haur In this episode of Med Tech Gurus. Mr Peter Van Haur CEO of Vital Connect takes us through the facets of taking a disruptive technology to the next level. Peter guides us through how to manage investors through multiple rounds of fund raising. Peter also discusses his views on letting the market speak to you and why a CEO needs to focus on the market, the competition and reimbursement. Peter reviews with us why people in the organization are so important and it’s not just having good people, but more importantly it is having good people in the right role.

Gurus you will love this episode as Peter crushes it!

[October 21, 2020]
The Best Practices of Sales Team Development with Joe Blandini In this episode of Med Tech Gurus. Mr. Joe Blandini VP of Business Development provides us some terrific insights into sales team development. Joe reviews some of his best practices Joe goes into Sales Operations, pipeline development and turning leads into real opportunities. Joe does not stop there, however. Joe takes us through the importance of clinical training to get full buy in to your product.

Listen in as Joe demonstrates why he is a Med Tech Guru!

[October 14, 2020]
Your Brand Is As Important As Your Product with Julie Dye Julie Dye Founder of Marketing DX provides amazing insights regarding digital branding. Julie discusses that too often that a start-up will promote their products as if in a silo. Julie suggests a more holistic approach is much more fruitful to a marketing strategy This approach includes, the product, the company, and the leadership. Julie reminds us people don’t buy products they buy from who they know, like and trust!

You will love this episode as Julie brings amazing information and demonstrates why she is a Med Tech Guru!

[October 7, 2020]
Keep A Patient Picture In Mind with Peter Maag, CEO of CareDx In this episode of Med Tech Gurus Peter Maag, PHD & CEO of CareDx with us. Peter brings an amazing background to us and discuss several key aspects of growing a MedTech business. In CareDX they went from 47-500+ employees in a very short time. How did they do this? Peter explains they keep a picture of the patient in mind. This intense focus on the patient you are serving has paid off growth and quality outcome for CareDX.

Peter’s wisdom doesn’t stop there Peter discusses some of the key aspects of an acquisition and the future of precision medicine.

Get out your notepads Gurus as Peter brings amazing value in this episode!

[September 30, 2020]
Bringing Innovation & Value with Dr. John Kim In this episode of Med Tech Gurus we have Dr. John Kim who is an emergency room physician and a hospitalist. In addition to that he is also a partner with Aphelion Ventures.

Listen in Gurus as Dr. Kim provides incredible value regarding their selection criteria for companies, they invest in. Dr. Kim goes on to explain how they help to bring value to their companies by enhancing their clinical message and refining the message for value analysis teams! Hang on Gurus as Dr. Kim crushes it in today's episode!

[September 23, 2020]
De-Risking A Med Tech Launch with Tiffany Wilson In this episode of Med Tech Gurus Ms. Tiffany Wilson CEO of the Global Center for Medical Innovation joins us. Tiffany has a terrific background with an MBA in Management and Strategy from Georgetown University to 20+ years of Med Tech development and Innovation. Tiffany has spent the last 9 years at GCMI and has worked with hundreds of new innovations. Gurus get out your notepads as Tiffany walks us through de-risking innovation.

[September 16, 2020]
The Value Of A Health System Network with Ryan Kelly, Ph.D In this episode of Med Tech Gurus. Dr. Ryan Kelly joins us. Ryan has an amazing background with a PH.D. in Immunology from the University of Minnesota and an MBA from USC. Currently Ryan heads up the Innovation Lab at the Innovation Institute in Newport Beach, CA.

Gurus you are going to love listening to Ryan. He discusses the importance of proving the value and ROI early in the life cycle. Ryan also discusses that timing can be very impactful in the innovation process. Gurus this is a value packed episode.

[September 9, 2020]
Re-Inventing The Stethoscope with Sean Matula of Small Business Consulting Strategic Marketing In this episode of Med Tech Gurus. Mr. Sean Matula takes us through how he went from a first responder getting injured and not stopping. Sean takes us through the inspirational journey and challenges of redesigning the most basic of medical devices, the stethoscope.

Gurus, you will love the this story and what Sean has done to become a Med Tech Guru!

[September 2, 2020]
Building An Innovative Culture with Mark Faust Founder of Echelon Management In this episode of Med Tech Gurus. Mr. Mark Faust founder of Echelon Management and author of some terrific books, such as High Growth Levers and Growth or Bust, brings some amazing value. Gurus, would you like to know the 7 steps of building an innovative culture? How about developing a turnaround mindset?
Let me tell you Gurus, Mark shows us why even a turnaround mindset is the right mindset for even a company that is crushing it. Listen in as Mark demonstrates why he is a Med Tech Guru!

[August 26, 2020]
Don’t Fret Over Your I.P. with Jonathan Spangler In this episode of Med Tech Gurus. Mr. Jonathan Spangler . Founder of Spangler Advisor Service discuss all of the finer points of intellectual property. Jonathan discusses not only the finer points of patent law, but also what you should think about before you contact a Intellectual property lawyer. Further, Jonathan discusses why it is important to not only have the patent but also the freedom to operate. There is much to consider here gurus so listen in as Jonathan Rocks the Mic!