Ep 77. The Best Practices Of Selling To A V.A. w/ Leonard Nall Founder of GovHub, LLC

[March 17, 2021]
The Best Practices Of Selling To A V.A. with Leonard Nall Founder of GovHub, LLC Gurus, does your organization have a focused approach to gaining business at the Veterans Administration Medical Centers?

Do you know the four key initiatives that will improve your chance of success within the V.A.?

Are you aligned with the right partners to help you gain traction

Gurus you are going to love listening to Leonard. He has deep background having worked government contracts for companies like Bayer, Terumo, Gettinge & GE. Leonard is an expert at government contracting sales, training, distribution and selling to the V.A. and other government entities. 

Ep 76. Better Data Better Surgical Outcomes w/ Brian Phillips Founder & CEO of Medshift

[March 10, 2021]
Better Data Better Surgical Outcomes with Brian Phillips Founder & CEO of Medshift Gurus, does your surgical instrumentation collect data and send it to the cloud? As a manufacture would you like to get performance information on your installed base? How about utilization information in real time?

How would you like to be able to provide key metrics to your clinical stakeholders?

In this episode of Med Tech Gurus we have Mr Brian Phillips Founder and CEO of Medshift. Brian brings us some very interesting insights regarding the future of surgical data collection. Gurus, You will love listening to Brian, he will help both your internal, external teams and your stakeholders become more efficient!

Ep 75. Conversation With A Surgeon & Futurist w/ Rafael Grossman, MD

[March 3, 2021]
Conversation With A Surgeon & Futurist w/ Rafael Grossman, MD Gurus, technology as we know is moving at lightning speed. How do we harness this technology so it helps patient outcomes without interfering with clinical workflow.

In this episode of Med Tech Gurus we have Dr. Rafael Grossmann. Dr. Grossmann has been a Ted Talk presenter and writes a well respected blog. He is a surgeon with a passion & focus on the convergence of technology & healthcare. You will love listening to Dr. Grossmann has he brings amazing insights into employing technology to enhance care, education and access to global health!

Ep 74. A Unique Merger Creates Corza Medical w/ Greg Lucier

[February 24, 2021]
A Unique Merger Creates Corza Medical with Greg Lucier Gurus imagine the challenge of simultaneously buying a company and merging it with a division of another.

Imagine the transparency & communication required to bring that together.

Gurus in this episode Mr. Greg Lucier Executive Chairman of Corza Medical talks about what it took to bring this off.

Greg doesn’t stop there he gets into some very interesting market share taking strategies. Plus, this experience thought leader gets into some of the best practices of raising money and launching new technologies.

Gurus you will love the value that Greg Lucier brings us in this episode!

Ep 73. Innovation Best Practices Of A Surgeon & A Pilot w/ Matthew Cooper, MD

[February 17, 2021]
Innovation Best Practices Of A Surgeon & A Pilot with Matthew Cooper, MD Gurus what can Med Tech Companies Learn from Pilots?

What are the keys to having clinicians & hospital executives wanting to learn about your innovative technologies?

Why are clinical studies and data so important to your message

Listen in as Dr. Matthew Cooper A Cardio Thoracic Surgeon and Innovator who is now the Global Senior Medical Director & Director of Patient Safety at 3M  discuss this and more.

Ep 72. Developing Our Bodies Information Highway w/ Peter Vranes and Hitesh Mehta

[February 10, 2021]
Developing Our Bodies Information Highway with Peter Vranes and Hitesh Mehta In this episode as we have 2 Gurus, Peter Vranes and Hitesh Mehta CO Founders and Co-CEOs of Nutromics from Brunswick Australia.

Peter and Hitesh have combined their expertise as a chemical engineer and an entrepreneur experienced at IBM Watson Health.

The discussion we have about the potential of our bodies information highway and what it can mean to the healthcare community and the patients they serve is amazing.

Peter and Hitesh give us a glimpse into the future with the platform they are developing.

Ep 71. The 5 P's of Med Tech Development

[February 3, 2021]
The 5 P’s of Med Tech Development What are the 5 Ps successful of Medical Technology development? Would you like to understand the 3 phases of innovation?

This episode of Med Tech Gurus features Dr. Sandy Rihana who is Chair of the BioMedical Engineering Department at Holy Spirt University of Kaslik.

Sandy is not only a professor but also a consultant and innovator
Gurus Sandy Provides Value bomb after value bomb. You will love the insights and ideas she brings!

Ep 70. The Power of Collaboration w/ Kaycee Kalpin of Premier Inc.

[January 27, 2021]
The Power of Collaboration with Kaycee Kalpin of Premier Inc. Why is collaboration more important than ever in the Med Tech space?

Are you interested in some of the best practices that a Group Purchasing Organization & a Healthcare Performance Improvement company,  such as Premier uses with innovative commercialization and go to market approaches?

In this episode of Med tech Gurus Kaycee Kalpin Vice President of Strategic Marketing with Premier takes us through her thoughts and actions around these initiatives.

Kaycee also gets into the best practices her team at Premier is using to become more customer centric.

Gurus you will love the information that Kaycee provides in this episode!

Ep. 69 Evidence Is Going To Win w/ Jim Howard, CEO of Readout Health

[January 20, 2021]
Evidence Is Going To Win w/ Jim Howard, CEO of Readout Health Why is it important to understand the human factors when designing your med tech product?

Gurus in this episode of Med Tech Guru’s Jim gets into this. Then he discusses clinician workflow and why it is so important to the success of your product launch. You need to really understand how your product impacts these stakeholders.

If that’s not enough, Jim then takes us through the steps that he and his team took when faced with the dynamics of the Covid-19 pandemic? How did they turn this into a positive for his company and its product?

Gurus get out your notepads as this CEO demonstrates what it takes to get a product launched into the med tech space.

Ep 68. The Post Covid Value Sandwich

[January 13, 2021]
The Post Covid Value Sandwich In this episode we bring back Dr. April Zambelli-Weiner. April was with us on episode #42. We brought her back to discuss how we as gurus should be thinking about the post covid world.
Do you have a handle on the 3 Cs for your solution? How about building the value sandwich that all decision makers will be looking for? Did you know it won’t be just about value anymore? April tells us what else we as gurus should be bringing with our products and services.

Gurus, when you listen in to April you will understand why we brought her back as our guru for this episode!

Ep 67. How TCO Can Win You Customers w/ David Newton

[January 6, 2021]
How TCO Can Win You Customers with David Newton Why would you ever want to discuss Total Cost of Ownership for your product? Why would you want to illustrate the CAPEX and the OPEX.

In this episode of Med Tech Gurus we have Mr. David Newton Vice President of Supplier Relationships and catalog for Attainia with us.

David discuss the importance of this transparency. In his world the IDNS are going to look for your number and if they cant find it they will develop their own. Seriously, which would you rather them have. David discusses some of the best practices Attainia has developed and how they can help since a positive light on your product portfolio,

Gurus, you will love the value that David brings us!

The Best Med Tech Gurus 2020 (Part II)

[December 30, 2020]
The Best Med Tech Gurus 2020 (Part II) 2020 has been a challenging year for us all. However here at Med Tech Gurus we have learned a great deal from our fantastic guests.

I thought it would be fun to pull some segments from some of our shows to do a two part series on some of the great moments and guest we have had this year.

When I started this project, I didn’t realize how hard this would be! We have had so many great guest and great segments packed with information. It was hard to boil this down into a normal show segment

What I did was to create two themes  Part 1 is about the pandemic and how a Med Tech company should react. Part 2 picks up on the value analysis theme we ended part 1 with. From there we get into aspects of how to launch and what some of the key best practices are to full bring your product to the market.

Gurus this Episode features some great guests;

 

James Russell of MD Anderson

David Finley Formerly from Premier and now with Excelerant Consulting

April Zambelli- Weiner of TTi Health Economics

Adam Turinas CEO of Health Launch Pad

Peter Maag CEO od CareDX

Peter Verillo CEO of Enhatch

Mulrikrishna Kannan Founder of Anesthesia Hygiene

The Best Med Tech Gurus 2020 (Part I)

[December 23, 2020]
The Best Med Tech Gurus 2020 (Part I) 2020 has been a challenging year for us all. However here at Med Tech Gurus we have learned a great deal from our fantastic guests.

I thought it would be fun to pull some segments from some of our shows to do a two part series on some of the great moments and guest we have had this year.

When I started this project, I didn’t realize how hard this would be! We have had so many great guest and great segments packed with information. It was hard to boil this down into a normal show segment

What I did was to create two themes  Part 1 is about the pandemic and how a Med Tech company should react. Included in this episode is how to rethink your sales approach, how to work with GPOs, how to work with Value analysis and how to develop the data need to do so.

Ep 66. Be In Love With The Problem w/ Eric McGlade

[December 16, 2020]
Be In Love With The Problem with Eric McGlade Gurus, here is a great quote, “Don’t be in love with the solution, be in love with the problem” . In this episode of Med Tech Gurus we have Mr. Eric McGlade Chief Strategy Officer and Co-Founder of VPL.  Eric explains this and brings other insights why data is key and how capturing data around the movement of products can bring amazing value to your customers and stakeholders.

Listen in as Eric demonstrates why he is truly a Guru!

Ep 65. Persistence Is Key w/ Murlikrishna Kannan, MD CEO of Anesthesia Hygiene

[December 9, 2020]
Persistence Is Key with Murlikrishna Kannan, MD CEO of Anesthesia Hygiene Gurus, what a pleasure to have Murlikrishna (Murli) Kannan MD as our Guru. Murli walks us through why an idea is singular but takes a team to bring to life. Imagine hearing over and over that your product is a solution to an non-problem. Then only through persistence and belief in what your value is did his company Anesthesia Hygiene finally get traction

Gurus Murli Provides Value bomb after value bomb. You will love the insights and ideas he brings!

Ep 64. Iron Man Might Be A Reality w/ Aravind Upadhyaya

[December 2, 2020]
Iron Man Might Be A Reality with Aravind Upadhyaya What does the comic book hero Ironman have in common with a Med Tech Start up?

How can Artificial Intelligence and Virtual Reality come together to help with surgical training and other initiatives?

Listen in as Aravind Upadhyaya CEO of 8chili discusses these initiatives. Arvind shares in insights on data collection and how it can make a huge difference in your company’s success.

Gurus listen in and become the Iron Man for your market segment!

Ep 63. Value Analysis - Logic Not Emotion w/ James Russell, RN, MBA

[November 25, 2020]
Value Analysis - Logic Not Emotion with James Russell, RN, MBA Gurus James Russell covers the ins and out of Value Analysis. Listen in as James helps us paint a data and outcome picture by looking at clinical data, utilization data and then using that to improve outcome.  Gurus James covers all the information you will need to know to put your best foot forward from a Value Analysis prospective. James also covers why trying to short cut this process will cost you time and frustration. 

If you have a new technology James covers some ideas that will help you compete with the big companies and help your technology shine. 

Gurus get out your notepads for this one as James provides some amazing insights into the world of the Value Analysis Committee  delivers amazing value!

Ep 62. A Company Born From Community Outreach w/ Victoria Reinhartz, Pharm.D.

[November 18, 2020]
A Company Born From Community Outreach with Victoria Reinhartz, Pharm.D. Gurus by focusing on improving the lives of a patient population best practices are born! Dr. Reinhartz explains how her focus on this and looking for better outcomes lead to her launching her business Mobile Health Consultants. Victoria walks us through some of the challenges and how they lead to best practices. All of which contributed to the growth of her business and national peer recognition.

Listen in as Victoria delivers amazing value!

Ep 61. The Keys To A New Launch

[November 11, 2020]
The Keys To A New Launch Gurus what is the most important endeavor in launching a new brand or technology? How about the 3 most important aspects of launching your new business?

You are not going to want to miss this episode as Adam walks us through all of this and more. Adam demonstrates why he is indeed a Guru!

Ep 60. Always Think Of The Why w/ Massimo Carrara

[November 4, 2020]
Always Think Of The Why with Massimo Carrara Gurus as you launch an endeavor to you always think of the Why? Do you think of the workflow for the clinicians? Or how the patient will access the technology? In this episode of Med Tech Gurus. We have Mr. Massimo Carrara. Massimo is the Founder & CEO of Inception Business Advisors. Massimo delivers some terrific information on how to master strategic planning and transformation.

Gurus you will love this episode as Massimo Rocks the mic!