Med-TeXperts Recaps - Panel
Med-TeXperts Presents: The Modern Product Launch Paradigm
[March 25, 2021]
Review the historical approach to product launches, how those have changed, and what strategies can be implemented for increased market impact.
Discussion will cover the following questions:
1) What did a product launch look like in 2017, aka “the ‘good-ole’ times”?
2) Which of those activities still have the same impact today?
3) How are successful companies launching products today?
4) What are the unique opportunities prevalent in today’s market?
5) How do you create your own opportunities?
6) How is prospecting for new customers different?
Med-TeXperts Presents: Medtech Go-to-Market Series - Making It Real - Case Study 1
[February 25, 2021]
How a 10 year old Orthopedic Device Company ($5-$15M ARR) transitioned from Distribution to a Direct Sales Model using an OmniChannel Strategy and what companies of all sizes need to know.
Questions to be covered:
1) Why, When and How to make the change?
2) How do I take control of my organization's destiny?
3) How do I get attention for my organization and products from my partners and customers?
4) How do I navigate the healthcare matrix?
5) How do I build the right relationships to gain access to new opportunities?
6) How do I turn a product evaluation into a long term customer?
Med-TeXperts Presents: Medtech Go-to-Market Series: 4 Proven Omni-Channel Strategies for Double Digit Growth in 2021
[January, 21, 2021]
Our panel of experts have catalyzed the success of startups to Fortune 500 companies using multiple revenue raising strategies. They will share specific examples of how they have enabled medtech companies to thrive through 2020’s challenges, by incorporating a variety of unique micro-marketing, corporate contracting, inside sales and clinical experience tools.
Med Tech Gurus - Podcast
Med Tech Gurus is a free podcast dedicated to helping medical device executives stay on the leading edge of the healthcare supply chain. Listen to insightful perspectives on improving sales teams, launching new devices, trends in innovation, optimizing value analysis, patient outcomes, and more.
Tom Hickey, Podcast Host and Founder of Med Tech Gurus, is a Partner at Excelerant Consulting.
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